Episode 91

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Published on:

21st Nov 2024

Grassroots Growth - How TomTom Drive Inclusion at all Levels of the Organisation

In this episode, we’re joined by Mariya Findzhikova, the Global Lead of Diversity, Equity, and Inclusion at TomTom, to explore the power of grassroots growth in creating more inclusive workplace cultures.

Mariya shares how TomTom is embedding DEI principles into its business strategy, building employee resource groups, and fostering psychological safety for employees. From leveraging leadership buy-in to amplifying voices through storytelling, Mariya breaks down practical steps for cultivating inclusion at every level of an organisation.

We talk about creating safe spaces, empowering employee advocates, and using the “crawl, walk, run, fly” methodology to achieve long-term success.

If you’ve ever wondered how to turn diversity into a true business advantage, Mariya’s thoughtful and honest perspective will leave you inspired.

Here are the highlights:

(3:50) Understanding DEI at TomTom

(5:12) Formation and Role of ERGs at TomTom

(7:22) Challenges and Basics of ERGs

(11:04) Engaging and Supporting ERG Members

(16:02) Training and Support for ERG Members

(20:48) The Principle of Multiplying

(24:55) Ensuring Psychological Safety

(26:18) Conclusion and Tips for DEI Professionals

Connect with Mariya:

https://www.linkedin.com/in/mariya-findzhikova/

https://tomtom.com/careers/

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Connect with us here:

Website: aurorawellnessgroup.co.uk

LinkedIn: Ngozi

LinkedIn: Obehi

Aurora Company Profile 2024

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About the Podcast

The Wellbeing Rebellion

Welcome to The Wellbeing Rebellion, an award-winning podcast! We are Ngozi Weller, a corporate wellbeing and productivity consultant, and Obehi Alofoje, a psychologist and behavioural change specialist.

We are the founders of Aurora, a corporate culture consultancy that specialises in creating psychologically safe workplaces that enable employees to thrive, and for us, wellbeing is personal.

The problem with employee wellbeing support, in most workplaces, is that it puts the responsibility on the person struggling to seek help. And when you are unwell, that is just too big a burden to bear.

It's not enough to say that your door is always open.

We need to get better at supporting our employees, and that is precisely what this podcast is about.

The rebellion is here, and it is long overdue. So this podcast is specifically for the HR or business leader who wants to make a difference to their employees. And the bottom line is we want to create psychologically safe workplaces where employees are empowered to bring their whole selves to work. We want to create a culture that is inclusive, supportive, and encourages everyone from the shop floor to the boardroom to play their part.

On the wellbeing rebellion podcast, we'll give you weekly up-to-date insights, strategies and tips that cover leadership capability, executive burnout, mental health, equity, diversity and inclusion and employee challenges such as retention, productivity and emotional resilience. Sometimes, it'll be just us. Other times we'll interview industry leaders and experts.

Don't hesitate - listen and follow wherever you get your podcasts, because The Wellbeing Rebellion starts now!

About your hosts

Obehi Alofoje

Obehi is a psychologist and culture change consultant who helps senior HR and business leaders reduce employee burnout, absenteeism & talent attrition through mental wellbeing strategy, training & coaching.

Ngozi Weller

Ngozi Weller is a culture change consultant and an ICF accredited coach who helps build resilience into your business by creating psychologically safe workplaces that enable employees to thrive.